List of all program activities
- Types of events
- Number of unique events/times each event occurred
- Distinct number/types of events that were offered digitally (live-streamed and/or offered on demand)
- If your organization presented exhibitions, published works, or gave private lessons: the number of exhibitions/works/lessons provided in-person and digitally.
Attendance records
- Total paid attendance for all in-person events
- Total free attendance for all in-person events
- Total paid digital viewership of events put on by your organization.
- Total free digital viewership of events put on by your organization.
- Total number of in-person attendees who were 18 or younger
- If your organization offered programming in schools: attendance and time spent in schools.
Pricing records
- Low and high prices your organization charged for:
- Single event tickets/admissions.
- Subscription packages your organization offered if any.
- Tickets/admission for those who purchased subscription packages
- Membership packages for individuals.
- Membership packages for organizations.
- Tickets/admissions for those who purchased individual memberships.
- Tickets/admissions for those who purchased organizational memberships.
Membership records
- Information about your membership and/or subscription programs (if they are offered by your organization):
- The number of subscribers.
- Subscription renewal rate.
- The number of individuals who purchased memberships.
- Individual membership renewal rate.
- The number of organizations who purchased memberships.
- Organizational membership renewal rate.
Online Presence
- Information about your organization’s online activities:
- Social media: what platforms your organization has a presence on/how many followers it has
- Activity on your organization’s web site: how many unique visitors, number of unique sessions, the total number of page views (if available).
For more information about materials to reference when completing the Data Profile, see the following articles:
Financial Materials to Reference When Completing the Data Profile
Staff Information Materials to Reference When Completing the Data Profile
